Sober (2019 Hammer) – 12/12/18

In late 2016 as I was struggling to figure out how to deal with my nutrition needs for 2017, I reached out to Hammer Nutrition. Within a very short time, they said yes. The support that they provided in 2017 and 2018 was greatly appreciated and helped immensely.

When I reached out for support for 2019, I was made aware of a new process. While I had hoped for a yes, I was unfortunately told no. The simple explanation is that a lot of people applied. Even though I made strides forward in 2018, I accept that I’m still behind a LOT of people.

After receiving this e-mail, it would have been easy to completely jump ship. But that wouldn’t have been in my best interests, short or long-term. I KNOW that things went so well during the 2018 season because I had Hammer’s products in my race kit throughout the 2018 season. If you need proof of that, just read back through the camp and race reports (especially Ripon).

What I will do is ensure that at least the core products are in place, along with finding some alternatives to fill in / make Hammer ones last. It won’t be as perfect as I had hoped, but I know it will lead to successes in 2019.

While I never want to lose a sponsorship, I understand that it can happen. In this case, it just adds one more main goal to my 2019 season — doing everything I can to earn a sponsored spot again in 2020!

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